Golden Corral to Sponsor Spring Race at Atlanta Motor Speedway


CONCORD, N.C.--(BUSINESS WIRE)--Sept. 2, 2003--Speedway Motorsports, Inc. (NYSE:TRK) officials recently announced that Golden Corral will be the title sponsor of Atlanta Motor Speedway's spring NASCAR Winston Cup race. Next year's event, the March 14 Golden Corral 500, will be the first of the new three-year partnership.

Golden Corral operates family-style restaurants specializing in the biggest and best buffet and grill available anywhere across the nation.

"We are really excited to be associated with NASCAR and the Atlanta Motor Speedway for their spring race in March," said Bob McDevitt, Senior Vice President of Marketing/Franchise Operations for Golden Corral. "Both the venue and timing are perfect for Golden Corral. Like NASCAR, Golden Corral grew up in North Carolina and our customers are their fans. This is just a natural fit for us. As the No. 1 buffet restaurant in the country, we are excited to be associated with the No. 1 sport in the country."

Golden Corral, celebrating its 30th anniversary this year, has 470 restaurants across 40 states - 352 franchised and 118 company-operated. Nation's Restaurant News has ranked Golden Corral No. 1 in the grill-buffet segment for seven consecutive years, and Entrepreneur has named Golden Corral the No.1 franchiser in the family steakhouse category for eight straight years. Success magazine gave Golden Corral a perfect 5-Star rating for franchisee satisfaction, based on an independent survey.

"We're pleased to bring a new sponsor to the sport of NASCAR racing, the fastest-growing sport in America at the fastest track in NASCAR," said Ed Clark, president and general manager of Atlanta Motor Speedway. "This new relationship offers a lot of promotional potential, and we're eager to work with them to maximize this potential."

Atlanta Motor Speedway has played host to an annual spring NASCAR race since the running of the inaugural Dixie 300 in 1960. The next year, the event was lengthened to 500 miles.

Now known as the Golden Corral 500, the spring race at Atlanta has as rich a history as any event in motorsports. Richard Petty, A.J. Foyt, David Pearson, Cale Yarborough, Bobby Allison and Darrell Waltrip are just a few of the legendary names who have tasted victory during the spring event in Atlanta.

The list of recent winners reads like a who's who list in NASCAR Winston Cup racing: Bobby Labonte, Dale Earnhardt, Jeff Gordon and Bill Elliott have all found their way to victory lane in recent years.

Tickets for the Golden Corral 500 weekend are already on sale, and great seats remain. For more information, call the Atlanta Motor Speedway ticket office at (770) 946-4211 or visit

Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe's Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The Company also owns Performance Racing Network which broadcasts syndicated motorsports programming to over 725 stations nationwide. For more information, visit the Company's website at

This news release contains forward-looking statements, particularly statements with regard to the Company's future operations and financial results. There are many factors that affect future events and trends of the Company's business including, but not limited to, consumer and corporate spending sentiment, air travel, governmental regulations, military actions, national or local catastrophic events, the success of and weather surrounding NASCAR, IRL, NHRA and other racing events, our relationship with NASCAR and other sanctioning bodies, the success of expense reduction efforts, litigation, insurance, and economic conditions. These factors and other factors, including those contained in Exhibit 99.1 to the Company's Annual Report on Form 10-K, involve certain risks and uncertainties that could cause actual results or events to differ materially from management's views and expectations. Inclusion of any information or statement in this news release does not necessarily imply that such information or statement is material. The Company does not undertake any obligation to release publicly revised or updated forward-looking information, and such information included in this news release is based on information currently available and may not be reliable after this date.

CONTACT: Speedway Motorsports, Inc.
 Lauri Wilks, 704-455-3239

SOURCE: Speedway Motorsports, Inc.