NYSE: TRK -0.25 ( -1.08% ) Volume: 20,744
October 20, 2017

Profile

Our speedways are strategically positioned in eight premier markets in the United States.  At December 31, 2016, total permanent seating capacity of approximately 784,000, with 760 luxury suites, located at the following facilities:


Speedway

Location

Approx.

Acreage

Length

(miles)

Luxury

Suites (1)

Permanent

Seating (2)

Atlanta Motor Speedway

Hampton, GA

780

1.5

89

68,000

Bristol Motor Speedway

Bristol, TN

670

0.5

196

146,000

Charlotte Motor Speedway

Concord, NC

1,310

1.5

75

86,000

Kentucky Speedway

Sparta, KY

990

1.5

39

107,000

Las Vegas Motor Speedway

Las Vegas, NV

1,030

1.5

102

104,000

New Hampshire Motor Speedway

Loudon, NH

1,180

1.1

38

89,000

Sonoma Raceway

Sonoma, CA

1,600

2.5

 27

47,000 (3) 

Texas Motor Speedway

Fort Worth, TX

1,490

1.5

194

137,000

(1) Excluding dragway and dirt track suites.

(2) Including seats in luxury suites and excluding infield admission, temporary seats, general admission, and dragway and dirt track seats.

(3) Permanent seating capacity at Sonoma is supplemented by temporary and other general admission seating arrangements along its 2.52-mile road course.

 

We derive revenues principally from the following activities:

  • licensing of network television, cable television and radio rights to broadcast racing events;
  • sales of tickets to motorsports races and other events held at our speedways;
  • sales of sponsorships and promotions to companies that desire to advertise or sell their products or services surrounding our events;
  • commissions earned on sales of food, beverages and hospitality catering (through third-party concessionaire);
  • event sales and commissions from motorsports souvenir merchandise;
  • rental of luxury suites during events and other track facilities;
  • track rentals for motorsports and non-motorsports events and activities and driving schools;
  • sales of smaller-scale, modified racing cars and parts;
  • radio motorsports programming, production and distribution, and;
  • non-event sales of wholesale and retail racing and other sports-related souvenir merchandise and apparel.

 

SMI's operating strategy is to increase revenues and profitability through the promotion and production of racing and related events at our strategically positioned modern facilities, which serves to enhance customer loyalty, and to market and distribute racing and other sports-related souvenir, apparel and other merchandise. The Company believes the objectives of growing revenues and profitability can be achieved by increasing attendance, broadcasting, sponsorship and other revenues at existing facilities, and by expanding the Company's promotional and marketing expertise to take advantage of opportunities in attractive existing and new markets. The key components of this strategy are described below.

  • Commitment to Quality and Customer Satisfaction, and Improvement of Existing Facilities
  • Ongoing Innovative and Expanding Marketing and Promotional Efforts
  • Maximization of Media Exposure and Enhancement of Sponsorship and Other Promotional Revenues
  • Further Development of SMI Properties, Performance Racing Network and U.S. Legend Cars Businesses
  • Increased Daily Usage of Existing Facilities
  • Acquisition and Development

Debuting on Wall Street in February 1995, Speedway Motorsports, Inc. became the first motorsports company publicly traded on the New York Stock Exchange (NYSE:TRK).

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