NYSE: TRK +0.11 ( +0.62% ) Volume: 86,634
June 22, 2018

Profile

Our speedways are strategically positioned in eight premier markets in the United States.  At December 31, 2017, total permanent seating capacity of approximately 715,000, with 754 luxury suites, located at the following facilities:


Speedway

Location

Approx.

Acreage

Length

(miles)

Luxury

Suites (1)

Permanent

Seating (2)

Atlanta Motor Speedway

Hampton, GA

780

1.5

89

66,000

Bristol Motor Speedway

Bristol, TN

670

0.5

196

146,000

Charlotte Motor Speedway

Concord, NC

1,310

1.5

75

79,000

Kentucky Speedway

Sparta, KY

990

1.5

36

89,000

Las Vegas Motor Speedway

Las Vegas, NV

1,030

1.5

102

75,000

New Hampshire Motor Speedway

Loudon, NH

1,180

1.1

35

76,000

Sonoma Raceway

Sonoma, CA

1,600

2.5

 27

47,000 (3) 

Texas Motor Speedway

Fort Worth, TX

1,490

1.5

194

137,000

(1) Excluding dragway and dirt track suites.

(2) Including seats in luxury suites and excluding infield admission, temporary seats, general admission, and dragway and dirt track seats.

(3) Permanent seating capacity at Sonoma is supplemented by temporary and other general admission seating arrangements along its 2.52-mile road course.

We derive revenues principally from the following activities:

  • licensing of network television, cable television and radio rights to broadcast racing events
  • sales of tickets to motorsports races and other events held at our speedways
  • sales of sponsorships and promotions to companies desiring to advertise or sell their products or services surrounding our events
  • commissions earned on sales of food, beverages and hospitality catering (through a third-party concessionaire)
  • event sales and commissions from motorsports souvenir merchandise
  • rental of luxury suites during events and other track facilities
  • track rentals for motorsports and non-motorsports events and activities and driving schools
  • sales of smaller-scale, modified racing cars and parts
  • radio motorsports programming, production and distribution
  • non-event sales of wholesale and retail racing and other sports-related souvenir merchandise and apparel.

A key component of our operating strategy is to own and operate first-class, modern facilities in premier geographic markets, and provide our individual and corporate fans and customers with the best entertainment experience and marketing value in our motorsports industry. Since the 1970’s, we have continually improved the race experience enjoyed by our fans, sponsors, team owners and drivers, media and others attending and involved in our racing and other motorsports and non-motorsports events and activities. Our historical and ongoing efforts to attract fans, corporate and other clientele, and provide enhanced facility comfort, enjoyment and entertainment value to our current and new prospective fans are further described below.

Our operating strategy is to increase revenues and profitability through the promotion and production of racing and related events at our strategically positioned modern facilities, including four of the top-ten media markets. We believe this strategy serves to enhance customer loyalty and satisfaction, and helps market and distribute racing and other sports-related souvenir, apparel and other merchandise. We market our scheduled events throughout the year - locally, regionally and nationally - using extensive and innovative marketing activities. In particular, we concentrate on further developing long-term contracted revenue streams, which are less susceptible to weather and economic conditions. We believe our objectives can be achieved by increasing attendance, broadcasting, sponsorship and other revenues at existing facilities, and by expanding our promotional and marketing expertise to take advantage of opportunities in attractive existing and new markets. Successful speedway operations require significant capital investments, marketing, promotional and operational expertise, and license agreements with NASCAR and other sanctioning bodies. Those factors, along with high media intensity and enhanced on-track competition, are expected to drive increases in fan appeal and the long-term value of our sponsorship and other marketing rights. The key components of this strategy are described below.

  • Modern, Innovative and Entertaining Facilities 
  • Facility Repurposing
  • Changing Demographics
  • Significant Investments in leading-Edge Technology, Appealing to Younger Fans
  • Numerous Promotional and Marketing Efforts
  • Maximization of Media Exposure and Enhancement of Sponsorship and Other Promotional Revenues
  • Further Development of SMI Properties, Performance Racing Network and US Legend Cars Businesses
  • Increased Daily Usage of Existing Facilities
  • Acquisition and Development

Debuting on Wall Street in February 1995, Speedway Motorsports, Inc. became the first motorsports company publicly traded on the New York Stock Exchange (NYSE:TRK).

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